Author: Marcos Fernández
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The forgotten digital customer in beverage moments 2/2
In part one of this series, we explored how today’s digital consumers—always connected, omnichannel, experience-driven, and data-aware—demand frictionless journeys across venues like cinemas, food courts, and fast-food outlets. While they value speed, personalization and rewards, many beverage service models still create obstacles: hidden or inconvenient dispensers, extra queues, and rigid processes that don’t adapt to
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The forgotten digital customer in beverage moments (1/2)
The profile of today’s digital consumer—and their preferred purchasing habits across retail stores, fast food outlets, food courts, sporting and concert events or coffee corners—differs profoundly from that of the traditional customer for whom fountain dispensers and similar service machines were mostly originally designed and installed. The digital consumer is characterized by the following: In
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